Importance of Social Networks for Businesses

Introduction: The companies, after the ever-increasing rate of internet usage and social networking by individuals has decided to use social networks to become increasingly popular in terms of grouping strategies, positioning, marketing, services and customer feedback, the implementation of e-CRM and the like. People use social networks to communicate, share their ideas, and use the flow of information and other means of publishing information on themselves.Although since 1990, the use of internet, many social networks and tools of the Internet had emerged , was not popular. Recently, by developing social network in a friendly atmosphere and with less complexity in terms of operation for individuals, this service (social network service) has become part of the terms lives.In people for clarification on the analysis of satisfaction customer, customer loyalty, and customer relationship management and customer feedback, social networks play a key role. As a result, businesses have sought to use social networking services, in order to better serve customers and achieve various other objectives. Most companies recognize that social networking sites (SNSS) as Napster, Facebook and Twitter and so on are the best places for them to highlight their brand image through which they can increase their market share, and sustainability.What is a Social Network? E 'considered as a platform through which social relations are built between people and information sharing will be facilitated. Through social networking sites and personal relationships can be shared and users can remain in the SNSS touch.Most Provide a personal page for the publication, the ability to search for friends and other issues like profile and update personal data and have the ability to limit and / or hide the information in a page-eyed owner of public or online people.These specific (SNSS) have improved on the movements of individuals' online activities, especially in the social networks mentioned in order to maintain friendships regardless of distance (geographical limitation). Not only that, but then allows people to find better jobs and partners.Regarding acceptance of these sites by persons, companies are interested in getting involved in the process through which they can sell products and services and needs to better their customer service and through the analysis of consumer wants and buying patterns and their feedback you can fine-tune their decision making process as well as their information strategies.Below reveals the fact that how quickly the number of social network increases by 1997.1997: SixDegrees.com1998: --- 1999: Asian Avenue, LiveJournal, Black Planet2000: Lunar Storm (SNS relaunch), Migente2001: Cyworld, Ryze2002: Fotolog, Friendster, SkyBlog2003: CouchSurfing, LinkedIn, MySpace, Hi5, Tribe.net, 2004: Orkut, Dogster, Flicker, Facebook (Harvard only), Mixi, Piczo, Hyves, Catster2005: YouTube, Zanga, Yahoo.360, Facebook networks (high school), Bebo, Ning, Asia and Black Avenue Planet (relaunched) 2006 to date: QQ, Windows Live Spaces, Facebook (corporate networks), Twitter, MyChurch, and then Facebook (Everyone) Many companies during the previous decade as a result of increased use of these networks have decided to SNSS penetrate in order to find the information relevant to people, information and analyze them in order to make an appropriate decision based on market movements, not only in terms of customers, but also in terms of competition and the rules and regulations. They aim to find the information useful in order to make external analysis (scanning, monitoring, prediction, evaluation), and industry (5 forces Porter), as well as competitor analysis.Usefulness Social Network: Considering SNSS as a tool for marketing, helping companies to interact with customers and create online communities and pages, the latest update activities of companies, providing customers with ads and applications necessary or useful to increase traffic to their page or blog communities, facilitating the process of being aware of society, and promote ideas, products and services, Jumping optimizations of the search engine rankings, it helps to get feedback from customers and to better implement the concept, or electronic customer relationship management (and -CRM) and classify the major customers in order to serve them with the activities of value creation, focusing on the market, global reach, unlimited number of clients that can be served to better segment the market and customers, allows different model word of mouth advertising search, suggestions for specific group or niche, and so via.Modo faster to get information and to find opportunities, social networking sites and e-commerce: Although there are other methods of communication, are some extent different SNSS. Social network is a place where individuals become # fan of a page, they see each other based on their mutual interest and become capable of interacting with each other and make a community on their issue is mentioned own.The the result of moving the power Through the use of SNSS pet for consumers. The most popular social network gets, the harder it is to implement business based on traditional procedures, therefore, companies must take into account the market moves in this case. Also, digging the information available on these networks, the identification of significant customers would be easier and a company can serve its valuable customers much better accessibility of these individuals regard.Regarding internet, companies shifted from bricks and mortar Click and Mortar or virtual resulted in improved operational efficiency, and generating companies are moving towards revenue.As the above problem (adaptation of the EC), using different strategies to achieve success. They used various strategies in business and enterprise to reduce transaction costs, reducing delivery times, to better serve customers and handle better, and better informed about current activities running the business, especially for companies services. Consequently, thanks to the passion of the mass of individuals when using social networking sites like Facebook, Twitter and so forth, businesses have decided to reduce the gap between themselves and consumers, then follows the passion consumers have begun to use of social networks and, possibly, other Web 2.0 applications extend their businesses.In of this era, almost all companies have web sites and among these, some social networks to communicate better with customers that is connected to a site web through the use of social plugin. Consequently, it is strongly suggested that if companies are to be no first mover in social networks, at least they do not play to lose the opportunity to be late mover.Impact Social Network Marketing: As mentioned previously, individuals will attracted to participate in popular social networks in order to create a profile and connect with existing members or businesses or pages. Once you create a profile, users can interact with each other, sending invitations to others to join. The moment a link to the form, communication to a friend, group members become easy because users tend to organize by affinity, stage of life, and psychographics that would be an excellent opportunity for targeted marketing.Impact Social Network on purchase intention: Through the use of social networks as mentioned above the members share their ideas, you can talk about something else, including even recently bought the product or a particular type of service provided by them or a society. Many people around the world believe in talking to other consumers in order to obtain the necessary information before buying a good or service (a matter of trust factor, word of mouth). And consumers these days because of the availability of information on the Internet that prefer to research online and go online when they want to go to multiple social networks for more information from other customers, and which were shared in pages of the social network of a particular kind of society or the good eyes service.Form marketing information shared is of vital importance to companies as to whether the information shared are the real facts by referring customers / consumers, and friends or fans of a particular group may claim or trust other people (or fans) when they say facts.In terms of marketing, social networks in various aspects of word of mouth marketing can be coperti.Il, Market Research, Market Segmentation, Marketing Of Generally, the communication between customers and employees, Public Relations, Service clientiGestione reputation and brand positioning, marketing using the network marketing because of its various benefits that some of them are: product and brand awareness increased, Being online helps companies to increase awareness of its products and services in particular through social networks sites.By every interaction, marketing partners or indirectly trying to cause fans to follow the news of companies and all and remember the brand and site traffic web.Aumenta, All companies try to increase traffic to their sites using various methods, how to communicate, counsel and messages of SNSS followed by a link in order to direct a fan or a member of the official website and let them know their products and services available. Improve Search Engine Optimization (SEO) In order to increase the popularity of a website companies need to share more links everywhere so that search engines find the content easily by following links. In this case, people want to learn more about the contents of a shared society. Social media should be part of search engine optimization is worth recalling that the value of strategy.It find content on SNSS is because they seem natural to the engines ricerca.Aumentare customer loyalty, Brand loyalty will be to establish links when a company can promote their products or services through social networks. Releasing real content of value, trust and reputation up the process of increases.In company use social media clients feel the participants rather than just being a user. If you feel will be more involved participant and as a result of customer involvement and value creation activities to increase customer loyalty aziendali.Aumentare the success rate of dining well again, Regarding the fact that the flow of information is very high in SNSS, understand customer needs and want to become easier, which can be considered as a unique social network. As a result, companies can better serve customers lunching goods appropriate to consumer tastes and manage the product development process to increase customer loyalty and sales retention.Impact Social Network: Market SNSS are useful in case of acquisition of additional benefits and possibly increase its market share in competition. Through the use of social networks want to find companies to better serve customers new method based on their expectations and their needs, to find customers, communicate with them and understand them in order to acquire new customers and to maintain the existing one . Although a good opportunity, in a certain attitude toward the organization still vague use of social networks there. Through social networks a seller can get the benefit of having access to the profiles before the communication.SNSs and e-commerce have made the world very small because they have eliminated the geographical limitations as a barrier to the marketing and sales and on-going -line, have reduced the number of intermediaries, therefore, companies can sell more and more profit.To Reach an example, Facebook has millions of users and many of them are over 18 years old and its traffic is high. So Facebook can be a great place to do promotional activities for customer-centric in order to increase sales. So a lot of pages that users are involved there in sales and marketing personnel can analyze the insights of pages. All pages reveals information on users active daily, weekly and monthly, demographic information, daily feedback, and so on can be used to analyze which model customer behavior and customer relationship management, which results ultimately in increased sales . Consequently, penetrating through social networks, companies have access to the vast majority of consumers. Sun account in the creation of social networks and join groups leads to increase and expand contacts sales.Impact of Social Network Services: The people who use social networks are increasing day by day. Thus the rate of communication between them increases. These disclosures may be of social or things about a product or service purchased. Dissertation on communication between individuals can be considered as an opportunity and a challenge for customer service departments so. Customers mainly interested in receiving a service based on their favorite channels. Why do customers reveal their opinion if they are not causing a negative impact on very pleased that a company product or company service.Through socialnetworks receive feedback from customers that bring them to improve the quality of services / products, as well as find the best opportunities based on customer needs and wants. Thus the channels of customer service as facebook, twitter and the like, can be used as a tool for executing value creation activities.It is worth remembering that many problems between customers and society through SNSS can be solved locally and it would be easier to reduce costs services.In this case some social networking tools as there are accelerator (Microsoft Dynamics CRM) to better manage, operate and monitor customers. These tools perform tasks such as monitoring SNSS for issues and keywords in branding, customer tracking, so SNSS Provide efficient multi-channel service that brings us to reduce calls to customer service and direct contact and reduce costs associated issues.Some accelerators of social networks help to better analyze customer feedback and to keep track of feedback easily. Not only that, but also to model and monitor their activities in participating communities to identify customer service and trend.Conclusion: For all the above issues and facts, social networks can be an excellent engine for a business terms if the company has so many click and mortar or virtual. To gain access to networks of social communication with customers will be easier, companies can concentrate on marketing as well as the improvement in sales using customer relationship management and management of the public report. Because of rivalry in the global market exists, may be regarded as a core competency to gain a competitive advantage against rivals which leads to increase the sustainability, profitability and maintain market share. [ABSTRACT] Introduction: Company has decided to increase the rate of use of the Internet and social networks of individuals who use social networks to become increasingly popular in terms of grouping strategies, positioning, marketing, services and feedback customers, implementation of e-CRM and the like. People use social networks to communicate their ideas, and use the flow of information and other means of publishing information on themselves.Although emerged since 1990, the use of internet, many social networking sites and Internet tools , was not it was popular. Recently, through the development of the social network in a friendly atmosphere and with less complexity in terms of function to the individual, has this service (social network service) is part of the terms lives.In people of clarifying the analysis of customer satisfaction, customer loyalty and customer relationship management and customer feedback play a central role in social networks. As a result, companies have sought to use social networking services in order to better serve customers and achieve various other objectives. Most companies recognize that social networking sites (SNS) such as Napster, Facebook and Twitter and so on are the best places to mark their brand image through which they can increase their market share, and sustainability.What a social network? He sees it as a platform to facilitate, through the social relationships between people and the exchange of information, is considered to be built. Through social networking sites, personal information and reports can be shared and users can touch.Most SNS remain a personal page for the book, the ability to search for friends and other issues such as updating profiles and personal data and have the ability to limit and / or hide the information, site owners have in the eyes of the public or special people.These online (SNS) improves the movement of people on-line activities, especially in these social networks the purpose of nursing friendships regardless of distance (geographical boundaries). Not only that, but people in better jobs and acceptance partners.Regarding of these sites can be found by people who have a stake in society, in the process by which they can sell their products and services and to better serve the needs and wants to engage customers and analyzing the purchasing behavior of consumers and their feedback, can improve their decision making process and their information strategies.Below reveals the fact that, as quickly increase the number of social networks on 1997.1997: SixDegrees.com1998: --- 1999: Asian Avenue, LiveJournal, Black Planet2000: Lunar Storm (SNS relaunch), Migente2001: Cyworld, Ryze2002: Fotolog, Friendster, SkyBlog2003: CouchSurfing, LinkedIn, MySpace, Hi5, Tribe.net, 2004: Orkut, Dogster, Flicker, Facebook (Harvard only), Mixi, Piczo, Hyves, Catster2005: YouTube, Zanga, Yahoo.360, Facebook (High School) networks, Bebo, Ning, Black Planet Asian Avenue (Bid) by 2006 to date: QQ, Windows Live Spaces, Facebook (corporate networks), Twitter, MyChurch, and then Facebook (Everyone), many companies over the past ten years as a result of increased use of these networks need to penetrate for the NSS to find information relevant part of people to obtain information to analyze and make them appropriate to decide on market movements, not only in terms of customers, but also in relation to competition and the rules and regulations. They target the search for useful information to make external (scanning, monitoring, forecasting, assessment), and industry analysis (Porter's five forces) and analysis.Usefulness competitor of Social Networks: Since SNS as a marketing tool, helping companies to interact with customers and online communities to create and pages, the latest update of business, advertising and customers with the applications necessary or useful to increase traffic to your site, blog or a community, to facilitate the process of being aware of business ideas, and promote products and services, bypassing search engine optimization rankings, helps to get feedback from customers and to classify to a better implementation of Customer Relationship Management or electronic concept (and -CRM) and major customers, serve them with value-added activities, Focus on the market, global reach, unlimited number of customers that can be controlled to better segment the market and customers, allows different model of how the word mouth advertising, proposals for the specific group or niche, and so on weiter.Schnellste to get information and find ways for social networking sites and e-commerce companies: Even if there are other methods of communication are somewhat more than the SNS. Social network is a place where individuals from a fan page, and find each other on the basis of mutual interest, they are able to interact with each other and a community is their own.The problem mentioned is the result a shift of power by the use of SNS business to consumer. Get the most popular social network, the more difficult the implementation of business processes based on traditional methods, therefore, companies must take into account market movements in this case. It would also be easier to dig up information on these networks and identify key customers, a company can better serve its customers in this important regard.Regarding the availability of people on the Internet, companies shifted from bricks and mortar and click or led to the improvement of operational virtual, as well as creating revenue.As companies are moving in the direction of the above questions (adapted from EC), using different strategies to succeed. They used different strategies for business and enterprise to reduce transaction costs, reduced time to better serve its customers and to better manage, and become better informed about current activities of the economy's performance, especially for companies services. Therefore, based on a huge passion of the individual in the case of using social networks like Facebook, Twitter and so forth, businesses, the gap between them and consumers reduced following the passion consumers decided, have begun to make use of social networks, and possibly other Web 2.0 applications extend their businesses.In in this period, almost all business websites, and among them, some social networks for better communication with customers, which is connected to a website through the use of social plugin. Therefore, it is strongly recommended that if companies are not the first move in social networks, at least not miss the opportunity to mover.Impact late social networks in marketing: As mentioned previously, individuals will be attracted to join the popular social network Create a profile and connect with existing members or sites or companies. Once you create a profile, users can interact with each other, send invitations to others to join. At the moment, a connection is made, the communication to a friend, are the members of the group, simply because users must be organized by kinship, life stage, and psychographics marketing.Impact the ideal opportunity for social networks targeted intention to purchase tend: The use of social networks, as already mentioned, the members share their ideas, they can also cause other, including the last product they bought, or a particular type of service offered to them or talk of a company. Many people around the world believe in talking to other consumers in order to obtain the necessary information before buying a product or service (a matter of trust-factor word of mouth). And consumers by providing information on the Internet today prefer to search online and if you tend to go to social networks to get more information from other customers find, and that they are divided on social networking sites online to take particular kind good or service.Form eyes of marketing, information is exchanged, it is crucial for businesses related to the fact that the sharing of information on the real facts cited by clients / consumers, friends and fans, and a particular group can rely on trust or tell other people (or fans), if facts.In terms of marketing, social networks are covered in können.Mundpropaganda various aspects of marketing, market research, market segmentation, marketing, communication between customer and employee relationships public services, customer management of reputation and brand positioning, marketing use with network marketing because of its many advantages, some of which are: increasing product awareness and brand, online companies will help against the awareness of their products and services primarily through social networks to increase sites.By every interaction, marketers are trying to lead indirectly to members or supporters, the news business and the rest follow and remember what the brand and traffic Website.Erhöhen, all companies are trying to drive traffic to their sites by using several methods, including communications, recommendations and listings on the SNS with a link to a fan or member of the official website and let them know their products and services available to switch Then, erhöhen.Verbessere search engine optimization (SEO) in order to increase the popularity of the website to a more links are everywhere, so that search engines can easily follow the content of linked parts. In this case, most people read the contents of a divided society. Social media needs to be part of search engine optimization strategy.It be interesting to note that the value is the search of the contents of the SNS a lot, because of course in the search engines you erscheinen.Steigern customer loyalty, brand loyalty is achieved when a service company or to promote products on social networks. Freeing up valuable real content, get the confidence and reputation of the company increases.In feel the process of using social media to clients who are the participants, rather than just a user. If you feel the participants are more involved and therefore the inclusion of the customer and the value-added customer loyalty the company erhöht.Erhöhen the success rate of the new good lunch, taking into account the fact that the information flow is very high in SNS, understand customer needs and it would become easier to be considered as a unique opportunity for social networks into account. As a result, companies can better serve customers by lunch to manage resources to consumer tastes and product development, customer loyalty and retention.Impact social networks to increase revenue: SNS is useful in case of acquisition of most benefit and may increase the market share in highly competitive market. Through the use of social networking companies find new way to improve customer service based on their expectations and needs to find customers to communicate with them and understand in order to attract new customers and also for the existing E one.Although ' a good opportunity to keep in any organization, nor a vague attitude towards the use of social networks there. Obtained through social networks an advantage vendor access to the profiles before and they did communication.SNSs e-commerce transactions, the world is very small, because the geographical boundaries as an obstacle to the marketing and distribution by you on- line and eliminated thus reduced the number of intermediaries, companies can sell more and get more profit.To illustrate, Facebook has millions of users and many of them are over 18 years and its traffic is high. So Facebook can be a very good place for promotional, customer-oriented activities to be done to increase their sales. There are many pages that users are involved in vendor and distributor can analyze the results pages. Each page displays information about users daily, weekly and monthly income, demographic information, daily feedback, and so on, with customer behavior and customer relationship management, which can ultimately be analyzed in an increase sales.Consequently, penetrating in social networks, companies can access the vast majority of consumers. Sun Accounts to create social networks and group membership leads to expand contacts and increase sales.Impact social networking services: individuals, social networks every day. Thus the rate of increase of communication between them. These messages are in the social, or of a product or service purchased. This communication between individuals as an opportunity and a challenge for customer service departments are considered. Customers especially like to have a service based on their favorite channels. After all, customers give their opinion broadly, if you are not happy about the negative impact on a company or product service.Through social networking company feedback from customers that improve the quality of services / products, as well as finding the best chance of lead to better receive based on customer needs and desires. Therefore, the customer service channels, such as Facebook, Twitter and can also be used as a tool for the implementation of value-added activities.It is worthy of note that can be solved locally by SNS many problems between customers and companies , and it would be easier to reduce costs services.In this case, some social networking tools exist, such as Accelerator (Microsoft Dynamics CRM) to better manage, treat and monitor customers. These tools perform tasks such as monitoring SNS for branding and keywords, tracking customers, SNS also provide efficient multi-channel service, which helps the customer service calls and direct contacts and social costs associated accelerator issues.Some network to better analyze customer feedback and the feedback leads to reduced to mere traces. Not only that, but also to monitor their activities and participation in communities of customer-service model and precise trend.Conclusion: For all the above issues and facts, social networks can be an excellent engine for a company in many conditions, if the company click and mortar or virtual. With access to social networks to communicate with customers, it is easier to let the company for the aspects of marketing and sales improvement through the use of customer relationship management and management of public relations focus. Because of the rivalry in the global market exists, can be considered a core competency to gain a competitive advantage against competitors, which leads to sustainability, efficiency and attention to increasing market share.